The finished product is an absolute bonkers promo for Santa Cruz Bicycles produced by Cut Media 

 

Cut Media charged us with the responsibility for designing and animating the characters for this piece as well as taking on some of the compositing work with a very short turn around. The film follows ridiculously talented rider Josh ‘Ratboy’ Bryceland and as his mates K-Rad and Loose Dog accompany him through a trippy day on his bike.

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The character design ended being a stylised verson of the real individuals look and characteristics. They had to match the energy and vibe of the real K-Rad and Loose. 

 

The project was a joy to work on.

We love 2D animation on live action and the wackier the better!

See the full mad juicy romp here!