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  • Tony Lee

Re-Brand

Are you ever taken aback by something that escapes from your own mouth?


"Hmmmmmmmmmmm I think that black is too black."

"They are literally 2 Ds!"

"Oooo thats nice, it's different, yeah very unuuusual?"

"I think pastels are a passing fad."



These are some of the ridiculous things to come out of our's while in discussion during development of our new look.

I mean, We knew we were artsy but I didn't realise we were THAT artsy.


But what we have reaffirmed is we really enjoyed the process of discussing the minutiae of design.





So please forgive me a mo while I explain our new logo choices.




We wanted to keep it simple. We wanted it to say POWER. We wanted it to be 2D and we wanted it to represent multiple things visually.

Now you might think "Hey that's just two triangles!?!" and "You can't pull the wool over my eyes Tony, I'm no cotton-headed ninnymuggins!" and you would be wrong....kind of.


It is two triangles but it is also a visual pun in being 2 literal D's. They themselves are flat 2 dimensional shapes, tipping their metaphorical hat to the nature of our work. They represent the roof of a workshop and a long artist's pen hinting at our work ethic and tools of the craft. They are sharp and ethereal, forming an almost floating large scale installation piece that symbolises power and creativity. We have used four colours you can see throughout the website that are used to represent our passion, creativity, love of art and ability to communicate not only our own ideas but those of our clients. And it is simple. It is simple because it is literally two triangles.


We are really proud of the work we produce and felt our branding should represent that.


Thank you for coming to my TED talk.


Untill next time, ahoy!




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At The 2D Workshop we’re obsessed with the art of filmmaking. Whether we’re creating character designs and animation for a jaw dropping ad campaign, bringing VFX magic to an all-star feature length TV bonanza or writing and developing our own IP to showcase all that we LOVE about film. QUALITY is key.

No matter the project our remit stays the same – provide a UNIQUE, CINEMATIC, ARTISTIC piece that delivers the client’s message in the strongest way possible. We tailor our writing, directing, design and animation to each client’s specific requirements. No two projects are the same which suits us to a tee as we endeavour to develop techniques and styles, continually diversifying our filmmaking arsenal.

Situated in the ever inspiring city of EDINBURGH, The 2D Workshop’s team consume and create as much content as possible with an ENERGY and PASSION that has translated directly into each project we’ve delivered since we set up shop in 2012.

If you have a project that deserves an IMAGINATIVE, DYNAMIC, DEDICATED team bringing it to life, get in touch! We’d love to chat more.

Techcube,
1 Summerhall Place
Edinburgh
Scotland, UK
EH9 1PL

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